The phone Built at On Point Pizza
It picks up on the first ring and rings the order in.
An AI host that knows your menu, your prices and tonight's wait. It takes the order, reads it back once, and puts it straight into your Clover as a real order. The ticket prints in the kitchen at the register's own prices.
Fifteen minutes with Chris, the owner of On Point. He shows you his own shop running on it.
Every call recorded, with the transcript next to the order it made. 400 minutes a month included. Two months free on your real line.
On On Point Pizza's main lineNarragansett, Rhode Island. Every call to the shop is answered by SoFire, and its orders land in the shop's own Clover and print in the kitchen.
Every call recordedTap a call and it plays, with the transcript under it and the order it made beside it.
Every call picked upThe telemarketer at four o'clock, the wrong number, the guy asking your hours, your crew testing it. Nobody in the kitchen stops for any of them.
Half the calls aren't orders. Nobody has to pick them up.
One month at the shop it was built in, the phone rang 2,128 times. 1,062 were orders. The other 1,066 were robocalls, card processing pitches, wrong numbers, "are you open Sunday," and other AIs calling to sell something. The service the shop used then billed every one of those by the minute.
SoFire picks up every one of them so nobody in the kitchen has to. Every call is on your list with its recording, so you can see what each one was.
A call, start to finish
Nothing here is a script it reads off. It knows the menu the way your crew knows it, and the wait the way the kitchen screen knows it.
On Point Pizza, what can I get you?
Yeah, can I do a large pepperoni and an order of chicken fingers?
Sure. Fingers come three piece or six, and you want fries with those?
Six, no fries. And is the Chicago Fire spicy?
It's got hot peppers and crushed red pepper on it, so it's got some kick. Want me to add one?
No, just the pepperoni. How long?
About forty minutes tonight, it's busy. So that's a large pepperoni and a six piece chicken fingers. Can I get a first name?
Mike.
Got it, Mike. You're all set, ready around quarter of eight.
What it knew without asking anyone
- That fingers come in two sizesBecause it reads your real menu from the register, with every option on it. It asks the question your best phone person asks, and it asks it once.
- That tonight is forty minutes, not half an hourIt reads the wait your crew set on the kitchen screen. One place to change it, and the phone and the order page change with it.
- What's 86'd right nowMark something out in the app and the phone stops selling it that second.
- Who's callingA regular gets "I have this under Mike, is that right?" instead of being asked for a name every time.
What it costs
No flat rate with a catch buried in it. Here is the deal.
SoFire AI Answering Built at On Point Pizza
$199 a month, the founding rate, covers your first 400 minutes on calls. Past that it's 50¢ a minute, and the bill stops at $999 a month. It never goes past that without your yes.
The shop it was built in had 2,360 minutes of calls in a month and paid $1,416 for them at 60¢ a minute. On SoFire that month is $999.
Spanish speakers in Spanish. An add on at $49 a month: it answers in Spanish and rings the order the same way.
It runs on any tier, or by itself. It reads your menu, your hours and your 86 board from the register either way. Add Line or Kitchen when you want the rest of the shop.
then 50¢ a minute
never more than $999 a month
$100 setup after the free months
Spanish add on $49 a month
Two months free
They start the day it answers its first real call on your line, not the day you sign up. Card on file, nothing charged until they end, when the $100 setup is charged. A week before the first bill you get a note with what a normal month would have cost, so there are no surprises.
By then you've listened to two months of your own calls. You'll know what it's worth before you pay for it.
Why by the minute. It's how a phone call is measured, and it's the easiest bill to check. About two minutes an order, so the 400 minutes cover about 200 orders, and the cap means a busy month can't run away from you.
No contract, and you can check the meter. Every minute it billed you for is a call in your list, with the recording. Turn it off at the end of a month and the phone rings the way it does now.
What owners ask about it
Does it sound like a robot?
It sounds like a person behind a counter. Short sentences, the way somebody who's done it a thousand times talks. It won't read a list of your specials at anybody and it doesn't say "I am an AI assistant" unless you want it to. You pick the voice, listening to a few with us before it answers a real call.
What if it takes an order wrong?
It reads the whole order back once before it sends anything, which is more than most of us do at seven o'clock. It will still get one wrong eventually, the same as everybody who has ever answered a phone in a kitchen. The difference is you can find out what happened: the recording and the transcript sit next to the order.
When it's the phone's fault, there's a button on that call. One tap sends us the recording, the transcript and what it did with the order, and it gets fixed for every shop, not just yours.
Is it recording my customers?
Yes, every call, and that's deliberate: the recordings are the whole reason you can sort out a bad order. They don't go anywhere else, they aren't sold, and nothing is trained on them.
Some states require callers to be told. There's a toggle for that line in your greeting, off until you switch it on, and you write what it says. Your own lawyer is the right person to decide whether your state needs it.
Can I teach it the things that aren't on the menu?
Yes, and this is the part that makes it sound like your shop instead of a phone tree. There's a box in Setup for the things you'd tell a new person on their first Friday. The one that started it: onions don't come on an Italian grinder, so if somebody asks for no onions, don't write "no onions," because somebody on the line sees the word and puts onions on it.
Nothing on any menu would ever teach it that. You type it once, in your own words, and it takes orders that way from the next call on.
What about delivery?
If you run your own drivers it takes the order, address and all. If delivery goes through your website it reads the caller the link. If you don't deliver, it says so and offers pickup. It never takes an address it can't use.
How do I know it's ready for my line?
You try it first on a demo shop with its own phone number and your own menu. Call it from the kitchen. Have the crew call it and order the weird stuff. There's a Pretend calls button that runs a drill of twenty five calls against your menu and grades every one, so you see what it got right and what it refused before a customer ever reaches it. When you're happy, we move your line over on a slow day, and the two free months start then.
Why isn't there a buy button?
Because each shop gets set up with a person, and that's the part that decides whether it works. Your menu is read from your register and checked item by item so the orders it makes are real ones at your prices. The voice gets picked with you on the line. The greetings, the delivery rules and the things it should never write on a ticket are yours to set before it takes a single call. That's an hour with a person, not a form.
Part of SoFire
The phone is one piece of SoFire, the app that runs the whole shop: online ordering, kitchen screens, the time clock, prep and the food order. Start with the phone. Add the rest when you want it.
Book a one on one demo
Fifteen minutes on a screen share with Chris and his own shop.
Tell us roughly how many calls a night you take and what your register is, and we'll tell you honestly whether you're an easy first shop or a hard one. Hard ones still get in, they just take longer.
- You'll call the demo shop yourself and hear it take an order
- Two months free once it's on your real line
- If it turns out it's not a fit for your shop, we'll say so